VOD Available – Mad Hatter Realness!: Kawaii International

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A certain Australian songstress famously claims “I just can’t get you out of my head…” In Japan’s case, it’s a little higher up. Hats and headwear are all the rage, ranging from the ordinary to the outrageous and we are living for it! You’ll meet serious hat collectors and learn the science behind choosing the perfect hat for yourself. Seriously! There’s an equation and all! Watch as Mr. Yabatan and RinRin put the equation to the test and see Misha channel her inner Isabella Blow. This is just too good to miss!

Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!

Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!

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