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Tokyo is a fast-paced, neon wilderness and, at times, really does feel a bit like living in the future. Newsflash from the future: Tokyo living is a crowded! Apartments are on the small side and when you factor in a vast collection of clothing and accessories … this isn’t the future, at all! This is a giant game of Tetris! Grab your notebook because class is in session. By the time this episode is done you’ll feel like you’re living in a palace. Oh, and don’t worry, sacrificing your kawaii aesthetic is not an option.
Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
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Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!
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