Kawaii International #84 Tokyo Sneaker Heads: Customize Your Kicks

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There are so many exciting sneaker trends happening in Tokyo, that one episode wasn’t enough! See how authentic, handcrafted sneakers are made before Rin Rin takes us to a shop, in Shimokitazawa, that will create your personally designed shoes! Back in the studio you’ll learn how you should actually be tying your shoelaces. Plus we’ve got a brand new Kawaii IRL! See how Sano makes kawaii a part of her life, in Bahrain! This episode sets the record straight. No spoilers, but sometimes the sequel is just as good as the original!

Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!

Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!

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